6sense uses AI to accurately predict buyer behaviour, enabling you to run funnel-based campaigns that convert strangers into loyal customers. Get accurate ‘first-party’ data, build your key account list and run automated marketing campaigns with this all-in-one solution. For example, if a visitor is checking your pricing page, you know they’re sales-ready, and it’s the right time to send them a promotional offer. Are you looking for an intent data provider that helps you connect with your website visitors? As an intent data provider, G2 can be an excellent fit for finding active B2B intent leads for your B2B product. This intent data provider monitors intent spikes, allowing you to tell when a potential customer is purchase-ready.

The platform helps users optimize their outreach strategy as it is a leading marketing automation tool. Users report difficulty in using the platform due to the amount of available options and some users also report that data is outdated sometimes. Demandbase provides a comprehensive database, seamless integrations with marketing automation tools, and an outstanding customer support team.

With Datarade, you can source buyer intent data from more than 2000 data providers. For instance, you can seek the contact information of the companies or businesses visiting your site. 6sense is an ABM platform, which also serves as an intent data provider. This B2B marketing platform also offers buyer intent data for better lead generation. Triblio is another platform offering buyer intent data, which is tailored for account-based marketing (ABM).

What You Will Learn

B2B marketers worldwide trust Madison Logic to tackle challenges and seize opportunities across 129 industries to drive growth. From awareness to engagement to conversion, the best ABM strategies unify buying journeys across all media channels to amplify growth. With 20 years of data and insights powered by AI, we’re uniquely positioned to drive unparalleled growth.

As a result, it’s best for companies with large amounts of web visitors. The tool has a strong set of European data, and it’s GDPR compliant. 6sense is an account intelligence platform with strong AI features. The tool also has automated lead intelligence features, including summaries, predictions, account suggestions, and recommended sales plays. But to build a complete picture of which leads are red hot, you’ll need second- and third-party intent data that gives you insights into their behavior across the web. First-party data has the fewest privacy issues because it’s direct.

Drive continuous engagement with display ads supporting each stage, from awareness through decision. Working with government buyers, we give you access to the most relevant bid opportunities so you can focus on winning more government business. Identify and engage buyers who are intending to purchase, before your competitors do.

LinkFinder AI stands out as the safest and most accurate option in the market because it uses its own private network to track LinkedIn activity instead of your account. The 10 tools on this list identify buying intent earlier, provide more accurate contact data, and offer transparent pricing better than the rest. The right intent data provider delivers actionable buyer signals for a fraction of that cost. We've tested and compared the top platforms to help you find accurate buyer intent signals for your sales and marketing teams. Demandbase fits teams that prioritize identity resolution and account-based intent scoring tied to measurable target-account coverage in revenue execution reporting.

• Third-party intent data comes from aggregated web behavior across thousands of sites.
• Others are full ABM platforms with built-in advertising, orchestration, and engagement tools (6sense and Demandbase).
• Demandbase fits teams that prioritize identity resolution and account-based intent scoring tied to measurable target-account coverage in revenue execution reporting.
• It partners with Bombora to provide buyer intent data alongside its contact database.

S&P Global Market Intelligence

The best buyer intent data providers combine accurate signals, frequent data refreshes, strong data integration and enough company or contact context to make the signal usable. It supports unlimited users and websites on every plan, with CRM integrations, Slack alerts, visitor best intent data providers segmentation, and basic lead routing. In this blog post, we will walk you through the 10 best B2B intent data providers on the market so you can find the best fit for your business. In this article, we break down the key features of the top 9 B2B intent data providers, with a focus on companies selling to technical buyers. Most B2B intent data providers charge $15,000-$100,000+ annually depending on features and scale. B2B intent data providers deliver precisely this capability—revealing which companies are in-market for your products or services before competitors reach them.

Customers report 3x higher reply rates because they're reaching the right people at the right time with the right context. Others are full ABM platforms with built-in advertising, orchestration, and engagement tools (6sense and Demandbase). With accurate intent data, you can reach out to the right person at the right time – like when an engineer asks a question about your product on a Discord channel. For teams that need intent to translate into timely outreach with minimal manual effort, Jason offers a reliable execution layer. The fuller view will make timing and qualification far more accurate. If an active deal suddenly shows interest in competitors, that’s a red flag.

Identify Your Business Goals

Get 6sense competitors or alternatives if you're looking for intent data combined with lead routing, automation, and meeting-booking workflows. For enterprise ABM teams, it’s the go-to when you want to know who’s heating up, and how soon to strike. 6sense isn’t just another intent tool — it’s the one predicting where buyers are in their journey, before your reps even reach out.

Other intent data providers scrape, crawl, or aggregate signals from ads, social media, and content consumption. But the gap between what intent data providers promise and what they deliver is wider than most buyers expect. B2B intent data providers track and deliver signals about which companies are actively researching products or services in your category.

Ready to create more pipeline?

Numerous B2B intent data providers exist, each with their unique pricing models. By reading reviews, you can get an idea of how well the tool works, what features it offers, and whether or not it comes with robust support. Continue reading to learn about the top seven B2B intent data providers in 2026 and how they can help your company generate revenue.

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Other factors including ease of implementation and pricing also come into play, particularly for internal influencers. What They Look For Influencers are swayed by knowledge of, or previous experience with, the selling organization (though typically not interactions with sales reps). But they also help shape the middle of the buying process, when solutions are being weighed against one another. When They Are Involved Influencers can hold sway early on in a buying process, providing information that triggers the desire to break from the status quo or explore competitive solutions. External influencers — peers, journalists, social media personalities, industry analysts — have become increasingly important, particularly among newer generations of buyers. Who They Are Influencers include people within an organization who have a stake in a purchase decision as well as, increasingly, people outside of an organization who help shape the decision.

In 2025, leaders must prioritize improving revenue processes and reorient their growth strategies around their customers.” As a result, providers will need to shift their focus from spending time on processing transactions to delivering impactful interactions that create a positive buying experience. It offers order and invoice management, contract compliance, and performance analytics to improve vendor operations and buyer relationships. The value of SAP Business Network includes increased visibility, improved efficiency, and better compliance. Most customers find that 50%-80% of their suppliers are already transacting on SAP Business Network. This covers the end-to-end freight order process, B2b purchasing network including tendering/RFQ with multiple carriers, shipment tracking, invoicing, and settlement.

B2B companies operate in many industries and markets. Digital communications has enabled these strategies to increasingly go online and let companies expand their reach. B2B companies have various methods for reaching their target audiences. B2B suppliers are more likely to engage in long-term business relationships with their customers compared to B2C companies.

These platforms enable businesses to expand their reach to a global audience, overcoming traditional barriers such as different time zones and languages. These platforms can offer personalized experiences, such as custom pricing, tailored product recommendations, and account-specific catalogs. Deploying a B2B eCommerce platform offers a range of substantial benefits that can transform the way businesses operate and engage with their clients. This shift towards digital platforms is driven not only by the convenience they offer but also by their ability to provide enhanced customer experiences, personalized interactions, and immediate access to detailed product information. In today’s digital-first economy, the imperative for B2B companies to integrate eCommerce capabilities is underscored by compelling statistics reflecting buyer preferences.

Is your ecommerce platform the right fit?

Active eCommerce CMS is an open-source ecommerce platform that offers flexibility for businesses to build their B2B solutions. You may need to include custom development costs to align your Shopify Plus store with specific brand values, along with transaction and processing fees. Key functions of Shopify Plus include advanced security measures, dedicated support teams, and the ability to manage complex, high-volume transactions with ease. Our platform delivers intelligent eProcurement integrations that connect eCommerce and procurement systems through solutions like PunchOut, Purchase Order Automation, and Invoice Automation. TradeCentric helps enterprise suppliers integrate commerce and accelerate results by making it easier to do business with their buyers.

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At the pace of a startup, we are able to deploy commerce capabilities in the enterprise space. If there’s one thing we’ve learned about these B2B ecommerce trends, it’s that buyers want the DTC-style experience when purchasing on behalf of their company. The supply chain industry is in disarray, and large wholesale orders often get broken up into smaller parcels for easier delivery.

SaaS platforms typically have lower upfront costs but ongoing fees that scale with revenue. The best platform is the one that aligns with your specific business context and objectives. Mid-market businesses prioritizing fast deployment typically select BigCommerce, Shopify Plus, or VTEX. The trade-off is typically less flexibility to customize for unique business processes.

How can I find out if my suppliers are already on SAP Business Network?

The platform offers comprehensive B2B and B2C capabilities with particular strength in complex merchandising, catalog management, and enterprise integration. This SaaS platform offers essential B2B features, combining real-time data accuracy and cloud agility for effective tech stack integration. As an enterprise-grade and mid-market solution, it offers a comprehensive set of features that are adaptable to various B2B commerce models. It allows businesses to reach new markets and customers that were previously inaccessible due to geographical or time constraints.

Include important factors like supplier relationships, cost management, risk assessment, and long-term value. Each industry has unique requirements and challenges that influence their procurement processes. At its core, B2B procurement includes the entire lifecycle of acquiring what a company needs to operate—from raw materials and equipment to logistics, software, or consulting services. Use Semrush’s suite of tools—including Site Audit—to optimize your B2B ecommerce website and identify areas for improvement.

VTEX offers a multitenant SaaS platform with particular strength in marketplace capabilities and multi-brand retail operations. The platform's modular approach allows businesses to activate and configure specific capabilities based on their requirements. The platform offers modular architecture and serves manufacturing and distribution clients, particularly in European markets. Shopware offers an open-source platform with growing B2B capabilities, particularly strong in German-speaking markets. Recent improvements in AI-driven features, dropshipping support, and SEO tools enhance the platform's appeal.

• Founded in 1999, it has grown into a platform that not only facilitates wholesale trade but also offers a wide range of services from logistics to cloud computing.
• The goal is to gather as much information as possible to form a comprehensive list of guidelines, i.e. specific features, functionalities, and performance expectations.
• As a result, providers will need to shift their focus from spending time on processing transactions to delivering impactful interactions that create a positive buying experience.
• Logistics collaboration is working with shippers and carriers to optimize logistics processes, increase on-time deliveries, and mitigate supply risk.
• Recognized by Forrester, Gartner, and IDC, and trusted by brands including ACE Hardware, Nivel, and Fortis Life Sciences.

The platform has built a reputation for offering a robust suite of features tailored to the needs of online merchants. QuickBooks Commerce offers a range of pricing options tailored to different business needs. NuORDER is a B2B ecommerce platform specializing in wholesale transactions, providing a digital marketplace for brands and retailers.

The 40 best account-based marketing (ABM) solutions for 2026 (based on real user reviews)

This guide reveals the specifics of the B2B buying process, walks through its main stages, and gives useful advice on how to enhance it through flexible eCommerce platforms. In contrast to the relatively straightforward B2C customer journey, the B2B purchase process is typically intricate, extensive, and information-laden, with multiple stakeholders playing a role in purchasing decisions. According to Forrester, U.S. B2B eСommerce will reach $3 trillion dollars by 2027, while offline B2B sales will likely remain flat. Think of it as the ultimate strategic showdown, where companies flex their financial muscles to the tune of trillions of dollars. In the ever-growing world of online transactions, the B2B buying process is like a high-stakes chess game. It starts with recognizing a problem that needs solving, through to validating a specific solution and getting buy-in from stakeholders.

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This means really leaning into individual pain points to directly speak to your leads’ needs. That means wasted time trying to market to unqualified leads who aren’t the right fit for your business. This matters because it directly impacts pipeline generation and revenue. Understanding these fundamentals helps B2B teams improve their sales and marketing effectiveness.

Thankfully, ABM doesn’t just require collaboration between sales and marketing, it helps to encourage and build it. The relationship between sales and marketing creates the framework from which all ABM efforts will hang. Once this is buy-in is secured, the key objective is to define and enable sales account based marketing examples and marketing alignment. For example, third-party intent data and landing page traffic tracking can provide insight for personalised engagement and prioritisation of sales follow-up.

However, advances in martech are making a hybrid approach of one-to-few and one-to-many an effective tactic for targeting specific small businesses with commonalities. It’s a programme that needs to be tailored to how your business goes to market, its organisational structure and offerings” One-to-few ABM can be a more cost-effective approach for businesses targeting larger numbers of smaller value accounts where clear commonalities exist. That said, as a general rule, one-to-one ABM is resource heavy and is often a best fit for businesses targeting very high value accounts that justify the intensive one-to-one resource investment. This approach uses martech, intent data and adtech such as programmatic ABM, to apply ABM at scale by delivering personalisation en masse to a wide pool of target accounts and prospects.

Align sales and marketing efforts

Most B2B teams targeting accounts can run an effective ABM campaign for $2,000-5,000 in total spend, including tools and materials — with pipeline returns that typically justify the cost 10x or more. For more on the strategic foundations, see our complete ABM strategy guide and our article on B2B demand generation to understand how ABM fits into your broader pipeline strategy. An enterprise SaaS team had 60 accounts that had gone cold — prospects who had engaged with content or attended a webinar but never responded to follow-up outreach. You can personalize the outreach email and the video message, but if the prospect clicks through to a generic product page, you've broken the personalization thread at the most critical moment — when they are actively considering whether to take action. LinkedIn InMail alone rarely converts for high-value accounts because decision-makers receive dozens of connection requests and messages per week.

This sounds like a lot of work, and it is if you’re doing this manually across all your target accounts. An account-based landing page is one that targets high-value accounts. These are specific, high-value leads that your team has highlighted and grouped together based on criteria like company size, location and industry. ABM is all about aligning your sales and marketing efforts with a list of target accounts in mind. The ABM programs producing meaningful pipeline aren't the ones with the largest budgets, they're the ones that operate fastest from signal to engagement. Coverflex generated $1.3M in supported pipeline with a 2-person marketing team.

Greenwashing examples: recent stand-out cases

• Rather, they were picked up by the ASA’s active ad monitoring systems – as part of a fashion-focused investigation.
• Specifically, it filled a gap for long-form student dating content, as no other UK reality dating show had focused on university students.
• Instead of trying to engage every potential customer, ABM focuses on the accounts most likely to benefit from a tailored approach.
• You'll discover how to identify and prioritize target accounts, develop personalized content, and align your sales and marketing teams for maximum impact.
• The gap was widest in enterprise pipelines, where one averaged 4.6 stakeholders per interactive demo-influenced deal vs 2.7 without, and another 5.2 vs 3.8.

Once initial interest was established, the sales team took over, conducting follow-ups to secure commitments and build relationships. Auth0 launched a pilot program where account executives targeted dormant accounts and identified key buying signals to influence the sales pipeline. This realization led them to explore outbound ABM to engage targeted enterprise-level prospects. However, they relied heavily on traditional, broad-based marketing tactics—mass email campaigns, generic display ads, and standard outbound sales calls. LiveRamp is a data connectivity platform that helps businesses integrate and activate their customer data across various marketing channels. DocuSign chose six key industries to focus on and created tailored content for each, including customer testimonials, peer logos, and industry-specific resources.

The combination of timing (reaching prospects at peak research interest) and relevance (directly addressing what they were searching for) produced a 41% email open rate and a 19% reply rate — well above industry averages. The physical package stood out precisely because it arrived after digital contact had already been made. A B2B SaaS company targeting mid-market HR platforms ran a personalized video campaign for 40 target accounts. This article breaks down 7 real ABM campaign examples from B2B sales and marketing teams, covering what they did, which channels they used, and the results they measured.

You need to understand account based engagement far more deeply than who clicked what and who downloaded what. Don’t rush into making decisions for a tech stack when you’re trying to learn and implement ABM. There are many different tactics you can deploy when ABM targeting, from live events to online advertising, blog posts, to direct mails!

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